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Middleware management B2B website development project

Client

Nastel Technologies®

Industry

IT Solutions

Location

USA

Technology stack

  • WordPress

    WordPress

  • SASS

    SASS

  • Sage

    Sage

About project

Nastel Technologies® is the leading global provider of messaging middleware-centric performance and transaction management for mission-critical applications. The company worked with EcDev studio with the goal to refresh their public website, make it faster and optimize website architecture for SEO.

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Details

Website design and development project that aimed to improve usability and visual appeal of a B2B public website, as well optimize information architecture. In the course of the project, our core goals included improved security, clean look and feel, building effective sales funnel, enhanced usability, faster speed.

Challenge

The specifics of client's product required our in-depth understanding of middleware technologies so that we could present it in a way it is fully clear what company does and why it is important for their consumers. In addition, the company relied on SEO and thus needed significant amounts of contents to be displayed in a way that is simple and non-confusing to visitors.

Project results

The project ended up with the launch of a fully-functional and modern website that is demonstrating product specifics through 2D videos, detailed UI-related illustrations and well-refined descriptions. The entire website structure has been rebuilt and simplified which resulted in better UX and better SEO value.

Showcasing key products & solutions while blending them with the elements of trust.

Complex things explained in simple words and through simple UI's.

Simple but descriptive enough. Perfect for reading.

A sense of product UI all over the website.

Building trust and credibility.

Creative way to show company's locations.

Go anywhere you need from an intuitive and visual menu.

Showcasing key products & solutions while blending them with the elements of trust.

Showcasing key products & solutions while blending them with the elements of trust.

Complex things explained in simple words and through simple UI's.

Complex things explained in simple words and through simple UI's.

Simple but descriptive enough. Perfect for reading.

Simple but descriptive enough. Perfect for reading.

A sense of product UI all over the website.

A sense of product UI all over the website.

Building trust and credibility.

Building trust and credibility.

Creative way to show company's locations.

Creative way to show company's locations.

Go anywhere you need from an intuitive and visual menu.

Go anywhere you need from an intuitive and visual menu.

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